by Steph | Jul 10, 2020 | eCommerce Business, Marketing Strategy
One of the main parts of an eCommerce business is customer acquisition. When you first start, you’ll be bombarded with suggestions to work on your social media marketing strategy. Yes, it’s super important, however, it’s hard to know where to start when every source...
by Steph | Jul 8, 2020 | Business Trends, eCommerce Business, Marketing Strategy
In the past decade, eCommerce has gone from something that most people were skeptical about to now being a major part in a lot of our lives. First of all, what exactly is eCommerce? Well, eCommerce or e-commerce is the shortened form of electronic commerce. The term...
by Libby Millar | Jan 16, 2020 | Marketing Strategy
Cost per click on Facebook and Google ads dominate the digital marketing landscape. With tracking technology you only pay for ad spend once you’ve converted a customer. Facebook and Google ads dominate the digital marketing landscape. Paying in clicks can...