Got a great product that’s finally flying off the shelves of your online store in Australia? Growing your online store is super easy and it can be done from home. According to Google, 63 percent of shopping journeys start online. In this post, we’ll cover the steps you need to follow to set up your online store for success in Australia. If you’re an eCommerce business looking to grow, having the right foundations and tools to grow your online store is essential.
1. Set up a premium business address
If you’re operating your online store from home in Australia, it’s easy to set up and register your business using your personal details. However, we don’t recommend it. To protect your personal privacy, it’s safer to set up your business using a virtual address. A virtual address allows you to have a professional business address associated with your online store without giving away your home address and phone number. If you’ve already registered your business with the ASIC, you can apply for a virtual address then notify the ASIC of the changes.
2. Create an omnichannel online store experience
If you’re an experienced eCommerce retailer, you’ve likely got a multichannel experience for your customers. However, setting up an omnichannel experience is the best way to grow your online store in Australia. An omnichannel experience gives your customers a seamless and consistent interaction with your brand at every touch point.
Selling across multiple sales channels will allow more customers to interact with your online store across Australia. A recent study reports that after customers engaged with an omnichannel online store experience, the same customers logged 23 percent more repeat shopping trips to the same online store.
Not only does your online store in Australia boost sales with an omnichannel experience, this multi-touch point approach will increase customer loyalty and retention with consistent branding, messaging and experiences.
3. Create an order minimum
Creating an order minimum for your online store in Australia is the best way to offer your customers a kick-back. Offering free shipping or a free sample with a minimum order is a subtle way to encourage customers to spend a little extra to get added value.
Calculate a threshold to find what you can offer based on your online store’s most common order value. For example, if most of your orders are $30, offer free shipping on orders over $50. Your customers must feel like the minimum order is reachable in order for you to see an increase in overall sales. If your threshold is too high, you risk increasing the number of abandoned carts in your online store.
4. Create new customer experiences
Depending on your business, you can grow your online store from home in Australia. However, as your online store grows, it becomes harder to keep up with customer engagement. Setting up a showroom can be a great way to help customers in Australia find you while building a personal relationship with your brand. Bringing customers into a physical space will bring your products to life. Showrooms offer a custom hands-on experience. It reduces the number of abandoned cart users because shoppers can verify a location and you become a trusted store. Online stores in Australia are using showrooms as an omnichannel shopping experience. For example, omnichannel showrooms in eCommerce hubs are used to store inventory across multiple channels and dispatch orders from onsite warehouses.
5. Scale your online store in Australia with eCommerce hubs
As you continue to grow your online store in Australia your team and resources will grow. You will need your physical space to grow with you. The space doesn’t need to be a physical store. Use a storage space or showroom to store products, ship orders, and collaborate with your team. This will increase team collaboration, communication and alignment as you scale and grow your brand. When you reach this stage, consider joining a coworking space or eCommerce hub. Look into eCommerce solutions that provide storage space, shipping stations and meeting rooms. eCommerce hubs can help you grow your online store in Australia by gaining access to a variety of unique features and resources that every online store retailer needs.
