More than ever, Australian business owners are competing to gain traction in the eCommerce industry due to the accelerated shift in consumer purchasing habits. Retailers are now forced to think beyond the store. In fact, Australia’s eCommerce industry is the 10th largest in the world and its rate of growth is having an impact on the eCommerce industry world-wide.
With an increase of 22%, the Australian eCommerce market contributed to the worldwide growth rate (of eCommerce revenue) of 26% in 2020. Revenues for eCommerce continue to increase.eCommerceDB.com
“When people think about eCommerce, most will picture the digital storefront – the website designed to attract your attention and sell,” says Lisa Martens, Head of Customer Success and Partnerships at Workit Spaces. “But there’s so much to eCommerce – and we decided to it’s time to do something about that.”
In an Australian first, Workit Spaces has created an online reality tv series Beyond the Store, to give you a behind-the-scenes look into the heart and soul that goes into creating, launching and growing an eCommerce brand.
Launching in July 2021, each episode follows an eCommerce founder as they navigate the highs and lows of developing a product, launching and growing an eCommerce brand.
“This is a unique view that shares in their personal journeys. Beyond the Store celebrates not only the big milestones but the success of perseverance and progress,” said Lisa.
Beyond the Store provides an unfiltered, realistic view of the eCommerce businesses and delivers insight into an industry that is rapidly becoming the battleground for economic growth, diversity and sustainability.
According to Australia Post’s eCommerce Industry Report, Australians spent a whopping $50.46 billion online last year, (up 57% from 2019) with current trends anticipating online spend to surge in 2021 and beyond.
Beyond The Store will have you captivated and emotionally invested from the very first episode. Uncovering the human element was of utmost importance for Director, Alessio De Nicola.
“Storytelling is what drives me when I produce a video. Every person has a story to tell and any business is, first of all, made by someone who got their unique experience behind their product and creation, stories made of passion, effort, doubts and struggles, who eventually found success.
“I hope that these stories can inspire others to follow their dream and start building their career.”Alessio de Nicola, Director & Senior Producer, Workit Spaces
The series is even more ambitious in scope and production than Workit Spaces’ Covid Reality Video Series that launched in 2020.
“Workit is committed to investing significant time and resources into this project,” continues Lisa, “because it’s time we shone a light on the reality – the grit and determintion, the uncertainty and joy – of building eCommerce businesses.”
“eCommerce is a serious player with real economic clout, creating jobs and addressing big problems like sustainability and creating healthier, happier workforces. The stories of businesses owners in this market need to be told.”Lisa Martens, Customer Success & Partnerships, Workit Spaces
The first episode, premiering online at 10am on Tuesday 27th July, will showcase natural haircare brand, Livani, and the two people who made it all happen: Jana and Bill Baramilis. Follow the journey of a product six years in the making and watch as they solve real world environmental problems.
To watch, simply subscribe to the Workit Spaces YouTube channel so you don’t miss it!
Future episodes will follow the stories of a high-tech Australian start-up that grew so popular they couldn’t keep up with demand and a boutique beauty brand with a cult following. Tune in to find out who they are!
Episodes will drop monthly until the end of the year.
The series may just inspire you to finally make a start on that business idea that’s been in the back of your mind. Need a physical space to get out of your garage or to grow your team? Workit Spaces offers a range of flexible work spaces that suit your needs and budget. There are also a number of facilities available including showrooms and storage and photography studios.
For Workit Spaces, it’s not just about offering a working space. but creating a community where like-minded entrepreneurs can network and exchange ideas.
Jana Baramilis of Livani, and star of the first episode, agrees Workit Spaces is much more than its physical area. “Once we got into the space, we knew we wanted to be surrounded by people doing the same thing just because you learn so much… You’re in the zone when you’re in there. I feel like it just complements our business and helps us grow”.